Best places to shop for souvenirs in Vienna 

🎁 Where to find unique gifts in Vienna  

With a rich history and artistic heritage, Vienna is packed with unique souvenirs that capture the city’s essence. Whether you’re shopping for your culture buff friend or a more thoughtful gift for your in-laws, there’s something for everyone.  

Psst… if you’re looking for more fun activities in Vienna that go beyond shopping, why not check out our article on how to spend one day in Vienna? 

🛍️ Where to shop in Vienna for the best souvenirs 

 #1 Oh Vienna 

Located in the heart of the city, this souvenir store lives up to its name with a carefully curated selection of souvenirs that scream “Oh Vienna!”. From quirky items with a modern twist to classic keepsakes, you’ll find everything from fridge magnets to Vienna-themed tote bags. It’s a great place to pick up lightweight, travel-friendly mementos for all your friends back home.  

#2 World To Go 

This charming shop offers a delightful selection of Vienna-themed gifts. Check out their collection of art prints, coffee mugs, and handcrafted items inspired by Vienna’s architecture and famous attractions. It’s a perfect spot for unique finds you won’t see anywhere else. 

#3 World of Souvenirs 

World of Souvenirs is a one-stop shop for traditional and iconic Vienna gifts. You can stock up on classics like Manner waffles, Mozart balls, and other Viennese delights. They also feature a variety of artisanal products, from glassware to ornaments, making it a must-visit for souvenir hunters. 

#4 MQ Point 

Located in Vienna’s trendy Museums Quartier, MQ Point offers more than just souvenirs. From museum-inspired gifts to limited-edition art pieces, you’ll find here stylish and creative items that reflect the city’s cultural vibrancy. They also have a designer-of-the-month series where Austrian designers are offered a platform to display their products.  

#5 Meinl am Graben 

A paradise for food lovers, Meinl am Graben is one of Vienna’s most luxurious gourmet stores. This is the place to go to if you’re looking for fresh truffles, freshly roasted coffee beans or typical Austrian wines. If you’re on the hunt for a quick bite: the little box in front of the supermarket offers excellent sandwiches and salads. 

#6 Manner store 

Generations of kids grew up in Austria with Mannerschnitten as their favorite part of their lunch packages on school trips and hiking excursions. The delicious waffles are filled with five layers of hazelnut creme and traditionally packaged in a pink aluminum film. ocated near St. Stephen’s Cathedral, the Manner store features an impressive variety of their famous hazelnut wafers alongside other sweet treats. The waffles also make a great souvenir for pretty much everyone – even just for yourself.  

Travelling with kids? Our article on visiting Vienna with kids offers a comprehensive list of the best activities to do as a family in Vienna.  

Must-try Viennese souvenirs 

• 🎵 Mozart balls: these world-renowned chocolate pralines filled with marzipan and nougat are a must souvenir to get in Vienna. Look for the original ones from Mirabell, available at most souvenir shops. 
• 🧇 Manner waffles: thin, crispy wafers with a creamy hazelnut filling, Manner Waffles are a true taste of Vienna. Grab a few packs at the Manner store for a sweet reminder of your trip. 
• 🍰 Sachertorte: this iconic chocolate cake with a layer of apricot jam is a symbol of Viennese pastry excellence. While you can enjoy it fresh in the city, packaged versions are available at Meinl am Graben and other gourmet shops for a taste of Vienna back home. 
• ☕ Viennese coffee: Vienna’s coffee culture is legendary, so why not bring a part of it with you? Pick up a bag of premium coffee beans or a Viennese coffee blend from Meinl am Graben. Pair it with a beautiful coffee cup from one of the souvenir shops for the perfect gift. We’ve prepared a complete guide of the best coffee houses in Vienna just for you!  

🤫 Insider tips for souvenir shopping in Vienna 

• Timing matters: many shops close by 6 PM, so plan your shopping during the day. 
• Tax-free shopping: non-EU visitors can enjoy VAT refunds on purchases over a certain amount. Don’t forget to ask for a tax-free form! 
• Local markets: Explore Vienna’s outdoor markets, like Naschmarkt or Spittelberg Christmas Market (seasonal), for handmade crafts and unique finds. 

Summin’ up…  

With this guide, you’ll be well-prepared to find the best Vienna souvenirs during your trip. Whether you’re picking up delectable treats like Mozart balls, stylish items from MQ Point, or gourmet goodies from Meinl am Graben, you’ll bring home a piece of Vienna to cherish forever. Happy shopping!